Preparing To Market Your Horse

Preparing to put your horse on the market is very important. Once it is on the market, people are immediately going to want additional information. Not having your information ready in a timely fashion is probably the NUMBER ONE killer of sales. Your buyer can go from HOT HOT HOT to freezing cold. I know that I like convenience, and I’m pretty sure so does everyone else.

No No.

Before you put your horse on the market, you NEED photos. RECENT photos.. Not photos from 5 years ago when it was a yearling. Photos that showcase what you are offering TODAY. The wonderful thing about Arabians is that we can often get very pretty photos and they are extremely appealing to buyers. A first impression is everything! A dirty horse with 2 inches of hair, standing in a field with it’s ears at 10 and 2 is not going to do your horse or you any favors. As a rule of thumb, I suggest a standing photo, head shot and trot (movement) shot. Find the best angles for your horse, and work to get the proper timing on your movement shot. More on taking photos later…

Yaaaaas Yaaaaas. Although these are “home” shots, obviously this is more appealing.

Next, you need a video.. possibly videos. Again a NEW video. A loose video if it is young or a breeding animal, and a riding video (or whatever skill you are marketing this horse as) to showcase what you’re saying it can do. I would highly suggest a loose video for a riding horse as well so that buyers may see it moving freely. If your horse is young and started in the long lines, or even just bitting, include that in your video. I have seen so many young horses advertised as “started in the long lines”, but I often can not seem to get a video of it showing what it knows how to do. Prepare to update this “started” horse’s video several times through the course of marketing it to show its progress and have more chances of finding that special buyer. That is something else that I often hear, “well, it’s better than the video now”. Sometimes I feel that they think that I magically know that it’s better and I should definitely trust their word. People need to see to believe, especially when looking at making a larger purchase such as that of buying a new horse! More on how to do a proper video soon…

The last subject I am going to touch on for preparing to market your horse is CONDITION and HANDLING. I don’t care if the horse is $1,000 or $100,000, your sale horse needs to have some kind of conditioning and some kind of handling. Aside from needing a horse to be of adequate weight, a horse with lack of handling is a liability to the new buyer. You do not want someone to come back because the horse hurt them (while horses are at their own risk), it is not smart to send a horse off that you can’t catch or touch or has some horrible bad habit that was never addressed. As a breeder or an owner, it is your responsibility to put a decent horse (while personalities do differ, especially Arabians can bond and trust easily if time is put into them) out into the world if you are selling it. If you are not capable of handling, then I would highly suggest hiring a professional. believe that this would help lower horses that end up in rescues.

So, here it is.. the beginning of how you are going to prepare to put your horse on the market.. Prepare, as in, not on the market yet. You feed, condition and handle your sale horse, get some shiny new photos and a new video.. and then you’ll be ready to put it out in the world to find that excited new owner…..

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